Now 50% off the original sale price of $3,250.
In this comprehensive study, Kalorama Information provides an integrated analysis of advertising on the Web, including how technology will shape advertising, issues in Web audience measurement for advertisers, comparisons with traditional media, Web site segmentation for advertising, advertiser segmentation, and an assessment of the role for advertising agencies. A forecast for Web advertising is provided for the aggregate market and by Web site segmentation. Many company profiles included.

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Measuring Audiences on the Web: Implications for Marketers and Advertisers
Aug 1, 1996 - AA484 - $1,625.00