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Compiled From: The Market for Rx-to-OTC Switches
Abstract from full report:

This new report provides the reader with an overall view of current switches and projected switches covering the years 1995-2004. Consumer self-medication issues are a major influence in this market, with factors such as insurance, cost, preference and convenience weighing the market. Segments covered in the report include information on: cold, allergy, sinus and asthma products; analgesics and NSAIDs; antifungals and anti-infectives; gastrointestinal products; and other products. Comprehensive marketing information is also provided covering historical, current and projected markets. Top manufacturers such as Bristol-Myers Squibb, Glaxo Wellcome, Merck and Schering Plough are profiled.

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