Pharmaceutical marketers will face a challenging time in 2008 by all reports. Understanding the dynamics of the market can assist in better planning and strategy. This Kalorama Information Report Bundle combines 5 of the most important topics for those in the pharmaceutical industry in a strategic planning, business development or marketing. Grouped together, this report reprsents over 60% off the individual report price.

• Retail Clinics These entities may change how America gets healthcare, and may become important outlets for pharmaceutical and POC diagnostic companies
• Rx to OTC Switches After a short respite, the Rx to OTC switch is back as a revenue enhancement strategy. Kalorama Information details markets for Rx to OTC across various therapeutic categories.
• Prescribing Pharmacists Many states will allow pharmacists to prescribe soon. Some already do in limited circumstances. In this report, a new decision maker revealed, and the impact of the trend is quantified.
• Drug Pricing: Preparing for the Coming Generic Onslaught Strategies for companies deciding on the most important marketing decision in the 2008.
• Growing Out of Pocket Healthcare Market Kalorama identifies and calculates the market for pharmaceuticals and other healthcare paid for by recipients themselves.

This bundle represents the complete content of the 5 market research reports. This single package represents crucial knowledge for decision makers in the pharmaceutical industry today.

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