Now 50% off the original sale price of $3,250.
This study by Kalorama Information's Emerging Technology Research Group addresses the questions and issues involved in the measurement of Web audiences and provide forecasts for the development of Web measurement methodologies and the Web measurement industry. Examines Web usage measures for internal tracking by Web site operators, as well as the development of third-party audits of Web audiences for advertising and commerce. Company profiles are included.

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Advertising on the Internet: Implications for Marketers and Advertisers
Jan 1, 1997 - AA521 - $1,625.00