Labs specifically conducted in physician offices are usually not broken out in market research reports covering the diagnostic industry. Numbers are often simply grouped in with hospital and service lab sales. But for marketing strategy, knowing where tests occur is as important as the revenue numbers. Now, Kalorama has once again rendered this important market segment visible. This report is the second edition of the report “Physician Office Testing, Worldwide: Status Quo and Future Trends” that was first published in 2007. The report concentrates on how the market for POL testing has evolved from 2007 to 2010.
What competitors are succeeding in this market? What are the most profitable tests, and what growth levels can diagnostic companies expect in the future? How will regulations affect this industry? Analyst Shara Rosen, author of Kalorama Information’s Worldwide Market for In Vitro Diagnostic Tests, now in seven editions, answers these questions. The report takes a bold look into the technologies and trends in physician office testing and laboratories (POLs) with a special focus on the economics of test use in on-site patient care. Among the type of physician conducted tests covered in this market research report:
The report offers a quantitative assessment of specific markets, worldwide, in U.S. dollars for 2009 to 2014. This data is provided in order to set the status quo of tests and technologies. However the report concentrates on how these will impact the economics of healthcare over the near term and longer when possible.
This exhaustive report provides:
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For Kalorama's take on the healthcare news of the week, based on our analysis of healthcare markets, follow Kalorama Information's Key Point Blog at http://kaloramakeypoint.blogspot.com/
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