The wound care industry is a highly diverse and competitive arena - including everything from standard products such as dry bandages to sophisticated hydrogels and alginate dressings, and encompassing artificial skin and anti-infectives used in wound care. The aging population and more prevalent conditions such as diabetes are driving wound care, and these trends are all influenced by future demographic trends, economic uncertainty, the impact of health care reform, increasing numbers of uninsured patients, reimbursement pressures from third party payers, the continuing shortage of nurses and physicians and increasing technology and supply costs.
Emerging wound care products and technologies are well-positioned to capitalize on the growth in patient numbers and the demand from healthcare systems to reduce hospital stays. It's important for wound care makers to know the areas where their products will be utilized most.
The market potential for advanced wound care products is detailed in Kalorama Information's Wound Care 2011, which takes a complete look at the wound care industry. This is one of the few reports on the wound care industry to break out the market by application area - wound care for the treatment of burns, wound care for the treatment of skin ulcers, and wound care for surgical concerns. As part of its coverage of the market today, this report includes:
As part of its coverage, the report also has current market size numbers for the following wound care product categories, with each category broken out for its application in: Burns, Skin Ulcers and Surgical/Trauma Wound Care:
Besides the always-improving synthetic dressing materials, newer technologies in wound treatment include the xenogeneic tissue scaffold, bilayered human dermal substitutes, recombinant growth factors, endoscopic subfascial ligation of venous perforators, and endovascular arterial repair techniques. New wound care products and devices are entering the market with lightening speed, all striving for the best clinical outcomes.
The report also contains current market size for the total wound care products market for the following countries and regions
As part of the coverage in this report, the following companies are profiled:
The worldwide wound care market is based on total manufacturers’ revenues. The information and analysis presented in this report are based on extensive surveys of senior management in the wound care market. Background information was obtained from a comprehensive search of published literature and reports obtained from various government, business, medical trade, and international journals. Key information from published literature was used to conduct over 60 interviews with industry executives and product managers to validate and obtain expert opinion on current and future trends in the wound care industry. Interviews were also used to confirm and/or adjust market size and market share estimates, as well as in formulating market projections.
All market data pertains to the U.S. market at the manufacturers’ level. Data are expressed in current U.S. dollars. The base year for data was 2010. Primary and secondary research records including a review of company and government literature, combined with interviews of industry executives and exports, were used in the construction of this report.
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The world market for products that treat wounds grew 6.2% in 2010 and can expect to grow nearly 7% this year, according to healthcare market research publisher Kalorama Information. An aging population and an increased diabetes incidence have driven growth, but according to the firm's new report, World Wound Care Markets 2011, a host of new approaches and a coming-of-age of recent innovations are the greatest factors driving growth. Therapy using vacuums, novel ingredients such as silver and honey, and moist dressings are among the new technologies driving the wound care market.
The worldwide wound care market reached revenues of $14.9 billion in 2010, according to Kalorama; this is based on sales at the manufacturers' level. The market was varied in terms of both product offerings and product maturity.
"Conventional, mature products continue to generate the majority of sales; however, their growth rate is slow and limited by the maturity of the product and the competition," said Mary Ann Crandall, wound care analyst for Kalorama Information. "Advancements in biotechnology, biomaterials, and tissue engineering are expected to drive growth. Another area driving growth is negative pressure systems."
Wounds are known to heal better in a vacuum than in a normal atmosphere, and thus negative pressure wound therapy (NPWT) devices that can create a vacuum around the wound area continue to see sales growth. Moist dressings using hydrocolloids intended to stick to wounds but not dry them out, or hydrogels which help sooth nerve endings, are also product categories-to-watch, according to the report. Companies that offer moist dressing products include 3M, ConvaTec, B. Braun and Systagenix. Silver-based products also saw expansion last year. Smith & Nephew's Allevyn Ag line, containing antimicrobial silver, saw two recent product extensions including a 'gentle' version.
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