Successful Commercialization Strategies for New Healthcare Products and Technologies
Jun 1, 2003
200 Pages - Pub ID: KLI875436
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 Executive Summary (pp. 11 - 18)  $106.00
 Introduction (pp. 19 - 26)  $96.00
 Strength Point One Strategic Marketing Planning (pp. 27 - 49)  $383.00
 Strength Point Two Managing Intellectual Property (pp. 50 - 69)  $331.00
 Strength Point Three Managing the Regulatory Process (pp. 70 - 95)  $442.00
 Strength Point Four Assuring Product Reimbursement (pp. 96 - 113)  $320.00
 Strength Point Five Managing the Product Life Cycle (pp. 114 - 127)  $227.00
 Strength Point Six Managing Market Forces (pp. 128 - 153)  $437.00
 Case Studies (pp. 154 - 190)  $555.00
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