Chapter One: Executive Summary
- Defining The Market
- Size And Growth Of The Market
- Expenditures on Improvements and Repairs
- Relationship to Leading Economic Indicators
- The Industry
- Home Improvement on the Rise
- Channels of Distribution
- The Environment
- The Retail Market
- Historical Perspective
- Home Centers
- Warehouse-Type Home Centers
- Home Center Market Shares
- Bigger Seems to Be Better
- Selling to Women
- More Consumers Opt to BIY
- The Wholesale Market
- Competitive Pressures
- Cost-Cutting
- Advertising
- The Consumer
- Product Segments
- Lumber and Building Materials
- Fabricated Materials
- Finishing Materials
- Tools and Hardware
- Forecasts
Chapter Two: Size and Growth of the Market
- Summary
- Defining the Market
- Home Improvement Markets
- Reasons for Growth of the Market
- Growth In BIY Sales
- Expenditures on Improvements and Repairs
- Relationship to Leading Economic Indicators
- Forecasts
Chapter Three: The Consumer
- Summary
- Demographic Characteristics of Consumers
- Who Undertakes Home Improvement Projects?
- Women As DIYers
- The Baby Boomers
- U.S. Birthrate
- Aging U.S. Population
- Simmons Data
- Demographics of Consumers Involved in Home Improvement Projects
- Home Improvement Shopping
Chapter Four: Lumber and Building Materials
- Summary
- Size of the Market
- Market Overview
- Lumber and Building Materials Widely Used in DIY Projects
- Costs of Lumber and Building Materials Projects
- Lumber and Building Materials Expenditures
- Product Segments
- Lumber
- Home Center Sales Rising
- Environmental Issues
- Building Materials
- Gypsum Wallboard and Other Gypsum Products
- Insulation
- Siding
- Roofing
- Marketing
Chapter Five: Fabricated Materials
- Summary
- Market Overview
- Size of the Market
- Projects Using Fabricated Materials
- Fabricated Materials Used in Remodeling
- Bathroom and Kitchen Trends
- Product Segments
- Doors And Windows
- Use of Doors and Windows as Decorating Accents
- Energy Efficiency
- Wood vs. Non-Wood
- Installation Classes
- Security and New Technologies
- Skylights
- Plumbing
- Repair and Replacement
- Product Trends
- Low-Flow Plumbing Products
- Merchandising and Promotion
Chapter Six: Finishing Materials
- Summary
- Market Overview
- Product Segments
- Paint
- Painting Is a Very Popular DIY Project
- Interior Painting vs. Exterior Painting
- Color-Matching Computers
- Environmental Concerns
- Children's Room Paints
- Adhesives and Sealants
- Types of Adhesives
- Uses for Adhesives in Home Improvement Projects
- Environmental Concerns About Adhesives
- Sealants
- Architectural Coverings
- Resilient Floor Coverings
- Carpeting
- Hardwood Flooring
- Wallpaper
- Ceiling Tiles
- Moldings
- Merchandising
- Purchasing Considerations
- Service and Cross-Merchandising
- Vignettes
Chapter Seven: Tools and Hardware
- Summary
- Market Overview
- Leading Competitors
- Retail Environment for Tools and Hardware
- Ownership of Tools and Hardware
- Product Segments
- Tools
- Types of Tools
- Conventional Plug-In Power Tools
- Cordless Tools
- Accessories
- Hand Tools
- Hardware
- Leading Competitors
- Merchandising and Promotion
- Builders' Hardware
- Door and Window Hardware
- Shelf Hardware and Storage Systems
Chapter Eight: The Industry
- Summary
- Current Climate
- Home Improvement on the Rise
- The American home improvement industry is in excellent shape.
- Highly Diversified Competitors
- Channels of Distribution
- The Environment
- Environmentally Friendly Products
- Marketing Products That Are Good for the Environment
- Home Improvement Tips for the Environmentally Concerned
- The Retail Market
- Historical Perspective
- Home Centers
- Warehouse-Type Home Centers
- Recent Results and Market Shares
- Mass Merchandisers
- Traditional Retailers Respond to New Market Entrants
- Trends in the Retail Market
- Bigger Seems to be Better
- Selling to Women
- More Consumers Opt to BIY
- Retailers Expand into Mexico and Canada
- The Wholesale Market
- Dealer-Owned Distributors
- Merchandising Groups
- Unaffiliated Dealers
- Trends in the Wholesale Market
- Competitive Pressures
- Cost-Cutting
- Outlook
- Advertising
- Advertising by Retailers
- Print Ads
- Television and Radio Advertising
- Market Segmentation
- Advertising by Suppliers
- Increasing the Average Sale
- Packaging and Merchandising
- Racetrack Design and Banners
- Project Shopping
- Service
Chapter Nine: Competitor Profiles
- American Standard, Inc.
- Overview
- Joint Ventures
- Plumbing Products
- Demand Flow Technology
- Consumer Advertising
- Andersen Corporation
- Armstrong World Industries, Inc.
- Overview
- New Competitive Environment
- Black & Decker Corporation
- Overview
- History
- Recent Results And Strategy
- Plumbing Products
- Builders Square, Inc.
- Kmart
- Strategy Of Builders Square
- Builders Square Ii
- Cooper Industries
- Georgia-Pacific Corporation
- Overview
- Recent Results
- Distribution
- Strategy
- Grossman's, Inc.
- Home Depot, Inc.
- History
- Recent Results
- Store Size
- Types Of Products Sold
- Home Depot Continues To Expand
- Strategy
- Lowe's Companies, Inc.
- Overview
- Lowe's Enlarges It's Stores
- New Distribution System
- Nortek, Inc.
- Overview
- Plumbing Products Group
- Owens-Corning Fiberglas Corporation
- Overview
- Home Improvement Products
- Payless Cashways, Inc.
- PPG Industries, Inc.
- History
- Overview
- Energy-Efficient Glass
- Slogan For Pittsburgh Paints
- Sears, Roebuck And Company
- Overview
- Home Improvement Products
- Sherwin-Williams Company
- Overview
- Brands
- New Product Introductions
- The Stanley Works, Inc.
- History
- Recent Results
- Products
- Consumer Advertising
- USG Corporation
- Wal-Mart Stores, Inc.
- History
- Overview
- Competing With Hardware Stores
- Weyerhaeuser Company
- Overview
- Home Improvement Products
Appendix: Company Names and Addresses
