• The Products
  • Production Categories
  • Sales Categories
  • Quality Categories
  • Plant Production
  • Frozen Dessert Distribution
  
  
• Product Trends
  • New Product Introductions
  • More Innovative Introductions
  • Flavor
  • New Kinds of Products
    • Premium-Plus Ice Cream
    • Smoothies
    
    
  • Better-for-You Products
    • Low-Fat Frozen Desserts
    • Sherbet and Sorbet
    • Calcium-Fortified Frozen Desserts
    
    
  • Mix-Ins
  • Cobranding
  • Licensing
  • Children's Products

• Industry Structure
• Market Size and Forecast
• Supermarket Sales and Market Share
  • Supermarket Sales
  • Ice Cream Sales and Market Share
  • Single-Serve Novelties Sales and Market Share
  • Other Frozen Dessert Categories
    • Yogurt
    • Sherbet/Sorbet

• The Market
  • Overview
  • Production
  • At-Home Versus Away-From-Home Sales
  
  
• Market Trends
  • Manufacturers
    • Mergers and Acquisitions
    • Regional Dairies
    
    
  • Retail Marketing and Merchandising
    • Package Revamping

• Restaurant Operations
  • Industry Structure
    • Mergers and Acquisitions
    • Dual Branding
    • Revamping
    • Expanding Menus
  
  
• Trends in the Global Market
  • Worldwide Production
  • Leading World Marketers
  
  
• The Consumer
  • Interest in Positive Nutrition
  • Market Penetration of Frozen Desserts
  • Profile of Frozen Dessert Consumers
  
  
• Scope and Methodology

Chapter Two: The Products And The Industry

• The Products
• Production Categories
• Sales Categories
• Quality Categories
• Standards of Identity
• Product Definitions
  • Ice Cream
    • Ice Cream Grades
    
    
  • Frozen Yogurt
  • Sherbet
  • Water and Fruit Ices; Sorbet
    • Water and Fruit Ices
    • Sorbet
    
    
  • Other Frozen Desserts
  • Frozen Novelties

• A Review of the Nutrition Labeling and Education Act
  • Packaged Frozen Desserts
  • Frozen Desserts in Shops
  
  
• History of Ice Cream and Other Frozen Desserts
  • Ice Cream in America
  • Packaged Ice Cream
  • Quality-Based Marketing
  • Healthy Products
  • Frozen Novelties
  • Frozen Novelty Revival
  
  
• Frozen Dessert Manufacture
  • Plant Production
  • Quality Control
  • Ingredients
  • Sweeteners
  • Fat and Cholesterol Reduction
  • Copacking
  • Licensing
  
  
• Frozen Dessert Distribution
  • Supermarket Distribution
    • Warehouse Versus Direct Store Delivery
    • Exclusivity Battles
    • Computerization
    
    
  • Foodservice Distribution
    • Ice Cream and Yogurt Chains
    • Dreyer's

Chapter Three: Product Trends

• New Product Introductions
  • Fewer Introductions
  • More Innovative Introductions
  
  
• Flavors
  • Coffee Flavor
  • Tea Flavors
  • Exotic Flavors
  
  
• New Kinds of Products
  • Premium-Plus Ice Cream
  • Smoothies
  
  
• Trends in Better-for-You Products
  • Low-Fat Frozen Desserts
  • Low-Fat and Nonfat Introductions
  • Calcium Fortification
  • Botanicals and Organic Frozen Desserts
  • Use of Berries
  
  
• Introductions of Full-Fat Products
• Types of Novelties
  • Low-Fat Novelty Introductions
  
  
• Sherbet and Sorbet
  • Sherbet and Sorbet Introductions
  
  
• Mix-Ins
  • Themed Mix-Ins
  • New Types of Mix-Ins
  
  
• Cobranding
• Licensing
  • Children's Products

Chapter Four: Market Trends

• Overview
• Manufacturers
  • Mergers and Acquisitions
    • Dreyer's Grand Ice Cream
    • Unilever PLC
    • Dean Foods
    
    
  • Regional Dairy Strategies
  • Acquiring Brand Strength
  • Providing Distribution Services
  • Providing Category Management, Other Expertise
  • Offering Quicker Turnaround Time
  • Seeking New Distribution Outlets
  • The Future of the Regional Business

• Retail Marketing and Merchandising
  • Continuing Promotions
  • Pricing by Package Size and Product Category
  • Ice Cream
  • Frozen Yogurt
  • Sherbet and Sorbet
  • Frozen Novelties
  • Private-Label Sales
  • Types of Packaging
  • Package Revamping
    • Ben & Jerry's Homemade Inc
    • Wells Dairy
    • Jack & Jill Ice Cream Co
    
    
  • Merchandising Survey
    • Greater Competition among Manufacturers
    • SKUs Carried
    • Brands Carried
    • Increased Ice Cream Sales
    • Merchandising
    • Sale Items

• Restaurant Operations
  • Industry Structure
  • Mergers and Acquisitions
    • Yogen Fruz
    
    
  • Dual Branding
    • TCBY Enterprises
    • Baskin-Robbins
    • Freshens
    • Tastee Freez International
    
    
  • Revamping
    • Baskin-Robbins
    • Friendly
    
    
  • Expanding Menus
    • Offering Indulgence
    • Adding Smoothies

Chapter Five: The Market

• Introduction
• Methodology
• Production
  • Overall Frozen Dessert Production
  • Per Capita Consumption
  • Hard Frozen Versus Soft-Serve Production and Consumption
  • Regional Production
  
  
• At-Home Versus Away-From-Home Sales
  • Sales by Type of Frozen Dessert
  • Sales by Type of Outlet
  
  
• Current Market and Market Forecast
  • Regular Ice Cream
  • Frozen Novelties
  • Low-Fat/Nonfat Ice Cream
  • Frozen Yogurt
  • Sherbet, Sorbet, and Other Frozen Desserts
  
  
• Supermarket Sales and Market Share
  • Ice Cream
  • Frozen Single-Serve Novelties
  • Other Frozen Novelties
  • Frozen Yogurt
  • Sherbet/Sorbet
  
  
• A Review of the Global Market
  • Worldwide Production
  • Frozen Dessert Exports
  • Leading World Marketers
  • International Mergers, Acquisitions, and Divestitures
    • Ben & Jerry's
    • HJ Heinz
    • Nestlé
    • Unilever
    
    
  • Trends in Selected Markets
    • Italy
    • United Kingdom
    • Vietnam

Chapter Six: The Consumer

• The Positive Nutrition Trend
  • The HealthFocus Trend Report
  • Market Penetration of Dairy Products
  • Demographic Characteristics of Frozen Dessert Purchasers
  
  
• Branded Versus Private-Label Ice Cream Use
  • Heavy Buyers of Branded and Private-Label
  • Loyalty Issues
  • Demographics of the Heavy Branded Buyer
  
  
• Market Penetration of Frozen Desserts and Consumer Profile
  • Methodology
  • Market Penetration
  • Demographic Characteristics of Frozen Dessert Consumers
  • Demographic Profile of Frozen Dessert Users

Chapter Seven: Company Profiles

• Leading Players
  • Baskin-Robbins
  • Ben & Jerry's Homemade, Inc
  • Dreyer's Grand Ice Cream, Inc
  • Eskimo Pie Corporation
  • Friendly Ice Cream Corporation
  • Good Humor-Breyers (The Unilever Group)
  • Häagen-Dazs (The Pillsbury Company/Diageo)
  • Nestlé USA
  • TCBY Enterprises, Inc
  • Other Key Players
  • Blue Bell Creameries
  • Dairy Farmers of America, Inc
  • Dean Foods Company
  • Fieldbrook Farms Ice Cream
  • Jack & Jill Ice Cream Company
  • Starbucks
  • Wells Dairy, Inc
  • Yogen Fruz World-Wide, Inc.

Appendix A: New Product Introductions In 1997

• New Product Introductions in the United States
  • January
  • February
  • March
  • April
  • May
  • June
  • July
  • August
  • September
  • October
  • November
  • December
  
  
• International New Product Introductions
  • Australia
  • Denmark
  • France
  • Germany
  • Japan
  • New Zealand
  • South Africa
  • United Kingdom

Appendix B: Company Names And Addresses