Chapter One: Executive Summary
Scope of this Report
The Size of the Market and Forecasts
Product Trends
Electronic Accessories
Virtual Reality
Market Environment
Exercise Trends
Aging Population
Sports Participation
The International Market
The Retail Market
Distribution Channels
The Commercial Market
Methodology

Chapter Two: Physical Fitness and Exercise Equipment Products
Scope of This Report
Retail Products
Commercial Products
Product Trends
Electronic Applications
Virtual Reality
Software Applications
Aerobic Riders
Product Description—Retail Market
Pricing
Manufacturers of Aerobic Riders
Aerobic Step Platforms
Product Description—Retail and Commercial Markets
Pricing
Manufacturers of Aerobic Step Platforms
Cross-Country Ski Machines
Product Description—Retail Market
Product Description—Commercial Market
Pricing
Manufacturers of Cross-Country Ski Machines
Free Weights and Weight Sets
Product Description—Retail and Commercial Markets
Pricing
Manufacturers of Free Weights and Weight Sets
Home Gyms
Product Description—Retail Market
Pricing
Manufacturers of Home Gyms
Rowing Machines
Product Description—Retail Market
Product Description—Commercial Market
Pricing
Manufacturers of Rowing Machines
Slide Boards
Product Description—Retail and Commercial Markets
Pricing
Manufacturers of Slide Boards
Stair Climbing Machines
Product Description—Retail and Commercial Markets
Pricing
Manufacturers of Stair Climbing Machines
Stationary Exercise Bicycles
Product Description
Recumbent Models
Retail Products
Commercial Products
Pricing
Manufacturers of Stationary Exercise Bicycles
Treadmills
Product Description—Retail and Commercial Markets
Commercial Products
Pricing
Manufacturers of Treadmills
Variable-Resistance Equipment
Product Description—Commercial Market
Pricing
Manufacturers of Variable-Resistance Equipment
Weight Benches
Product Description—Retail and Commercial Markets
Pricing
Manufacturers of Weight Benches

Chapter Three: The Retail Market for Physical Fitness and Exercise Equipment
Introduction
The Size of the Retail Physical Fitness and Exercise Equipment Market
Dollar Sales
Unit Sales
Unit Prices
Dollar Sales
Unit Sales
Unit Pricing
Market and Product Trends
Aerobic Riders
Sales and Pricing
Forecast
Aerobic Step Platforms
Sales and Pricing
Forecast
Cross-Country Ski Machines
Sales and Pricing
Forecast
Free Weights and Weight Sets
Sales and Pricing
Forecast
Home Gyms
Sales and Pricing
Forecast
Rowing Machines
Sales and Pricing
Forecast
Slide Boards
Sales and Pricing
Forecast
Stair Climbing Machines
Sales and Pricing
Forecast
Stationary Exercise Bicycles
Sales and Pricing
Forecast
Treadmills
Sales and Pricing
Forecast
Weight Benches
Sales and Pricing
Forecast
Retail Distribution Trends
Average Price of Equipment
Electronic Retailing
Electronic Inventory Management
Retail Space
Target Marketing
Retail Distribution Channels
Discount Stores
Full-Line Sporting Goods Chains
Category Killers
Mini-Megastores
Discount Stores
Mergers and Acquisitions
Authorized Dealers
Exclusivity Agreements
Types of Dealers
Team Dealers
Recreational Dealers
Buying Groups
Athletic Dealers of America (ADA)
Sports, Inc.
National Buying Syndicate (NBS)
Team Athletic Goods Inc. (TAG)
Specialty Fitness Retailers
Service
Competition
Number of Specialty Stores
Top Three Specialty Chains
NordicTrack Specialty Stores
Direct Response Campaigns
The Rise of Nonstore Retailing
Infomercials
Infomercial Types
Infomercial Audience
Infomercial Image
Infomercial Success
Infomercial Costs
Nielsen Media Research
Infomercial Producers
Home Shopping Network (HSN)
Interactive Television Electronic Shopping
Internet Shopping
Online Services
Online Shopping Advantages
SportsTicker Service

Chapter Four: The Commercial Market for Physical Fitness and Exercise Equipment
Introduction
Commercial Products
Distribution
Commercial Distribution Through Retail Channels
Specialty Dealers
Pricing
End-Use Markets
Health Club Market
Size of Market
Competition
Health Club Abuses
Industry Consolidation
Club Cost Cutting Measures
Trends in the Health Club Market
Exercise Trends
Exercise Techniques
Rehabilitation Services
Fitness Assessment Services
Disabled Consumers and Health Clubs
Aquatics For the Disabled
Kids' Programs
Women-Only Facilities
"Fitness-Only" Clubs
Corporate Wellness Centers
Weight Management Programs
Forecast
Physical Therapy and Rehabilitation Market
Number of Therapists and Facilities
Size of Market
Type of Equipment
The Sports Medicine Industry
Managed Health Care Trends
Self-Referrals
Level of Treatment
Forecast
School, College, and University Market
Number of Schools
Funding
Size of Market
Trends
Number of Facilities
Forecast
Hotel and Motel Fitness Facilities Market
Number of Hotels and Motels
Number of Hotel and Motel Fitness Facilities
Size of Market
Fitness Facility Trends
Kinds of Equipment
Size of Fitness Facilities
Costs
Forecast
Hospital Fitness Centers Market
Size of Market
Number of Hospitals
Tax-Exempt Status
Forecast
Community Recreation Centers
Size of Market
Funding and Fees
Community Responsibilities Toward Fitness
Forecast
Corporate Wellness Facilities Market
Size of Market
Wellness Program Benefits
Types of Programs
Examples of Company Wellness Program
Forecast
YMCAs and Other Nonprofit Facilities Market
Size of Market
Nonprofit Facility Patrons and Fees
YMCA Funding
Y Programs
Nonprofit Fitness Facility Trends
Forecast
Military Fitness Centers Market
Size of Market
MWRs
Forecast
Residential Fitness Centers Market
Size of Market
Forecast
Country Club Market
Size of Market
Forecast
Other Markets
Size of Market
Forecast
Professional Sport Teams
Police and Fire Departments
Correctional Facilities
The Commercial Physical Fitness and Exercise Equipment Market
Trends in Equipment
Cross-Country Ski Machines
Rowing Machines
Stationary Exercise Bicycles
Treadmills
Variable-Resistance Equipment and Other Strength-Training Equipment
The Market for Commercial Physical Fitness Equipment
Forecast
The Future

Chapter Five: The Market Environment
The Overall Fitness Market
Aging Population
Exercise Methods
Sports Participation
Conclusion
Exercise Benefits
Disease and Exercise
Stroke
High Blood Pressure
Cancer
Diabetes
Osteoporosis
Arthritis Prevention
Diminished Neurological Function
Obesity
Cardiovascular Disease
Sedentary Lifestyle
Inactivity and Children
Inactivity and Business Executives
Exercise Participation
The Prevention Index
Methodology
Prevention Index 1995 Report
Participation by Type of Exercise
Overview
Aerobics (High- and Low-Impact and Step)
Bicycling (Fitness)
Exercising to Music
Free Weights
Health Club Membership
Home Gyms
Nordic Ski Machines
Resistance Machines
Rowing Machines
Running or Jogging
Stair-Climbing Machines
Stationary Cycling
Swimming (Fitness)
Treadmill Exercise
Walking
The Consumer
Exercise by Type of Facility
Exercise by Type of Facility and Age Cohort
Exercise by Type of Facility by Income
Exercise by Type of Facility and by Sex, Race, and Marital Status
Exercise by Type of Facility and by Education, Region, and City Size
Ownership of Exercise Equipment
Fitness Equipment Ownership by Age and Income
Fitness Equipment Ownership by Sex, Race, and Marital Status
Fitness Equipment Ownership by Education, Region, and City Size
Exercise Participation by Type of Equipment Used
Fitness Participation by Age and Household Income
Fitness Participation by Sex, Race, and Marital Status
Exercise Participation by Education, Region, and City Size
Market Drivers
Aging Population
Body Changes and Age
Strength Training and Aging
Targeting the Aging Population
Exercise Trends
Power Training
Strength Training
Cross-Training
Interval Training
Priority Training
Personal Trainers
Personal Trainer Certification
Personal Trainers and Clubs

Other Exercise Trends
Team Sports
In-Line Skating
Aquatics

Chapter Six: The International Market
Foreign Trade
Trade and China
Copyright Infringement
General Agreement on Tariffs and Trade (GATT)
World Trade Organization (WTO)
Japan Trade Deficit
Japanese Deregulation
North American Free Trade Agreement
NAFTA and U.S. Employment
Devalued Peso
Impact of Devalued Peso on U.S. Trade
Mexico in Recession
Raised Import Duties
Chile
The International Physical Fitness Industry
Fitness Attitudes Overseas
Offshore Manufacturing
The Mexican Market
Demographics
Other Latin American Markets
Tariffs
Brazil
Argentina
Chile
Conclusion
Canada
The European Union
The European Market
Imports and Exports
Exports

Chapter Seven: Company Profiles
Introduction
Body Masters
Chattanooga Group, Inc.
CSA, Inc.
ExerHealth, Inc.
Heart Rate Inc.
Helm Distributing Inc.
ICON Health & Fitness, Inc.
Landice Treadmills
Life Fitness, Inc.
Lumex, Inc.
Nautilus International
NordicTrack
Paramount Fitness Corporation
Precor
Reebok International
Roadmaster Industries, Inc.
Diversified Products
Schwinn Cycling and Fitness
Soloflex
Sports Specific International
StairMaster Sports/Medical Products, Inc.
The STEP Company
Strive Enterprises, Inc.
Tectrix Fitness Equipment
Tunturi
Universal Gym
York Barbell

Appendix: Company Names and Addresses