• by bcarlson@marketresearch.com
  • October 9 2013


Opportunity in Brazil IVD Market

Opportunity in Brazil IVD Market

Saying Brazil is large is an understatement.  The entire European Union could fit comfortable within the geography of Brazil.  The only countries in the world that are larger are Russia, Canada, the People’s Republic of China, and the United States.  Its economy is growing and government spending, including healthcare, has been enlarged in recent years.   Its population of nearly 200 million people demand services, including preventive testing.   IVD is one of the many markets growing in the country.  But as Kalorama’s market research indicates - it’s no frontier market.   Key IVD companies such as Roche, Abbott and Beckman Coulter have figured out decades ago that this nations should be on their target list.  It is the flagship of the Latin American market and the beginning point for many a regioinal business manager.  At the same time there, are challenges to doing business in Brazil, including taxes, shipping logistics, a very centralized urban population and a spread out rural one. 

Kalorama’s recent report, IVD in Brazil details the more than one billion dollar diagnostics industry in brazil, breaking the market out into segments and describing some of the key players in the market place.