Pediatric Warning On Retail Clinics May Be Unnecessary

Pediatric Warning On Retail Clinics May Be  Unnecessary

Recently the American Academy of Pediatrics issued an advisory against bringing small children to retail clinics versus a primary physician for care, but Kalorama’s recent survey suggests US consumers may be viewing clinics as adult zones in any case.  The association is worried about maintaining continual patient care if a patient visits many sources of care. http://www.reuters.com/article/2014/02/24/us-health-kids-retail-clinics-idUSBREA1N0ZU20140224.   This is a valid concern in theory, but our survey data does not support a concern that children will flood the Minute Clinics and Target Clinics anytime soon.  We find in the past two years we’ve surveyed that customers are somewhat childless   Kalorama’s soon-to-be published survey on retail clinics finds that only 34% of retail clinic visitors bring a child. 

And a third of those children who do arrive are teenagers, not likely to be the key group of the AAP’s concern.

In terms of concerns about conitinuity of care, these are valid though again consumer behavior seems to be in line already with physcian group thinking - 84% of our surveyed consumers who used a retail clinic have a regular doctor they have seen in the last year.   

We find the retail clinic customer to be high-income, high-education, busy of course, and using the care mostly for themselves.  This data is according to up to date survey results of our web-based survey of 2,000 US adults across the nation and across demographic categories. (Survey was conducted between January 26 and Feb 23rd and is on going.) A more complete survey will be for sale in March.