Kalorama Consumer Survey - Retail Clinics Solidify Role in U.S. Healthcare

Kalorama Consumer Survey - Retail Clinics Solidify Role in U.S. Healthcare

According to a recent consumer survey conducted by Kalorama Information, U.S. retail clinics have delivered on their promise to carve out and elaborate on a specific role in health care. In the last two years, the share of respondents that have ever visited a retail clinic (located in a drug store, grocery store or retail supercenter) has increased from approximately one-fifth to over one-third. The rising utilization of retail clinics has occurred within a well-defined, yet diverse set of available medical services: vaccinations; physical examinations; prescription renewals, related consultations and testing; and treatment of common illnesses. The success of retail clinics also demonstrates that strong market growth is still possible in basic medical services, when they are delivered in alternative settings able to improve patient utilization through convenience.

Kalorama Information projects strong market growth for U.S. retail clinics; the number of patients per retail clinic per day has notably risen in the past two years, as has clinic revenue per patient and the total number of retail clinics. Retail clinic industry expansion will be driven both by leaders - market leader CVS has invested significantly in the business model, going so far as to discontinue still lucrative, yet non-aligned tobacco sales at its locations - and a number of minor players and entrants introducing clinics within other retail settings. A strong footing for market growth among retail clinics is also indicated by other findings in the Kalorama survey, including the favorable age distribution and reported levels of satisfaction among clinic patients - many of whom also regularly consult with physicians.

For more information on the U.S. retail clinic market and consumer attitudes, please consult Kalorama Information’s Retail Clinics Market Overview and 2014 Consumer Survey Results.