Virtual Reality and Augmented Reality (VR/AR) Market in Healthcare (U.S. Markets for Surgery; Medical Education and Training; Pain Management, Rehabilitation and Therapy)

May 11, 2017
172 Pages - Pub ID: KLI15344215
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Virtual Reality and Augmented Reality (VR/AR) Market in Healthcare (U.S. Markets for Surgery; Medical Education and Training; Pain Management, Rehabilitation and Therapy)

Through virtual reality (VR), a real-world entity or environment is represented as the virtual environment (VE). Augmented reality (AR), "mixed reality," integrates, injects or superimposes virtual elements and visualizations over the real world. Via virtual reality in healthcare applications, VR technology is able to produce VEs such as an operating room, surgical site, patient anatomy, or therapeutic simulation. Virtual Reality and Augmented Reality (VR/AR) Market in Healthcare examines opportunities and applications for virtual reality and augmented reality in healthcare, including the total US virtual reality market /augmented reality (VR/AR) market in the following segments:
  • Virtual Reality in Surgery (2012/2017/2022)
  • Medical Education and Healthcare Training (2012/2017/2022)
  • Pain Management, Rehabilitation and Therapy (2012/2017/2022)
  • Surgical Navigation, Robot-Assisted Surgery, Radiation Therapy (2017)
  • Medical Education and Healthcare Training - Surgical Simulators and Other VR/AR (2017)
  • Pain Management, Rehabilitation and Therapy – Rehabilitation and Pain Management/Behavioral Therapy (2017)
Applications of Virtual Reality and Augmented Reality in Healthcare Fully immersive VR technologies have been developed by specialty companies that provide capabilities well beyond the requirements of practical applications in client industries. Most technologies considered in this report qualify as VR or AR technologies due to their ability to manipulate medical imaging data or other inputs to generate VEs or inject virtual elements, overlays and other visualized information over the user's sight. Partial visual immersion, image injection and navigation represent qualities of the most commonly deployed VR and AR products in surgery, medical education, healthcare training, therapy, and rehabilitation.

This report outlines appropriate VR and AR principles in these different healthcare applications; identifies related technological platforms and leading vendors; and reviews product developments relevant to healthcare implementation of VR and AR. The survey includes the following:
  • Surgical Navigation / Image-Guided Surgery Platforms (Vendor, System, Platform Details, VR/AR Applications and Case Studies)
  • Robot-Assisted Surgery Platforms (Vendor, System, Platform Details and VR/AR Features)
  • Selected Radiotherapy Platforms (Vendor, Platform, System Details and VR/AR Features)
  • Selected Virtual Reality Platforms for Behavioral Therapy (Vendor, Product, Details)
  • Selected Virtual Reality Platforms for Pain Management (Vendor, Product, Details)
  • Selected Virtual Reality Platforms for Physical Rehabilitation (Vendor, Product, Details)
  • Selected Virtual Surgical Simulators (Vendor, Product, Details)
  • Selected Training Simulators for Surgical Platforms (Vendor, Product, Details)
  • Selected Virtual and Augmented Reality Anatomy Products (Vendor, Product, Details)
  • Selected Healthcare Simulation Products (Vendor, Product, Details)
The Market for Virtual and Augmented Reality in Surgery - Navigation, Robot-Assisted Surgery, Radiotherapy

The market scope for VR and AR in surgery inevitably captures related technologies such as surgical navigation, robot-assisted surgery (RAS), and treatment planning and patient alignment in radiotherapy. The methodology of this report presents the most cohesive US market opportunity for VR and AR as it relates to existing surgical technologies and platforms with similar capabilities. The market defined is selective of surgical navigation, RAS and radiotherapy system products with indispensible VR or AR capabilities. Examples of included products and capabilities are provided and are additionally referenced in the market discussion.

The Market for Virtual and Augmented Reality in Medical Education and Training

The report discusses market drivers and inhibitors for surgical simulators and other VR/AR medical educational tools. The market for virtual reality simulations in healthcare education and training has steadily developed over the past five years with demand for virtual reality surgery simulators. The introduction of non-simulator products for anatomical visualization in medical education, surgical resident training and case review is expected to contribute additional market growth.

The Market for Virtual and Augmented Reality in Pain Management, Rehabilitation and Therapy

Virtual reality is heavily represented in the pain management, rehabilitation and therapy market segment due to its benefits in neuroplasticity (recovery or rebuilding of neural connections) and distraction from other stimuli such as pain. Vendors have migrated applications to current-generation VR platforms such as smartphones or more compact, lighter headsets that make VR easier to implement in clinical settings.

Company Profiles

The report contains profiles of companies in the market, by segment. Major players in the surgery segment for virtual reality and augmented reality in healthcare market include:
  • Accuray
  • Brainlab
  • C-RAD
  • Elekta
  • Hansen Medical
  • humediQ
  • Intuitive Surgical
  • Leica Microsystems
  • Mazor Robotics
  • Medtech
  • Medtronic
  • Philips Healthcare
  • Scopis
  • Smith & Nephew
  • Stryker
  • TransEnterix
  • Varian Medical Systems
  • Vision RT
  • XION
Featured companies in the market for virtual and augmented reality in medical education and training include:
  • 3D Systems (Simbionix)
  • CAE
  • ImmersiveTouch
  • Mentice
  • Mimic Technologies
  • OSSimTech
  • Surgical Theater
  • VirtaMed
  • zSpace
Significant players in US VR/AR pain management, rehabilitation and therapy include:
  • AppliedVR
  • CognifiSense
  • Firsthand Technology (Deepstream VR)
  • Hocoma
  • MindMaze
  • Motekforce Link
  • Virtually Better
1: EXECUTIVE SUMMARY
INTRODUCTION
OPPORTUNITIES FOR VIRTUAL REALITY AND AUGMENTED REALITY IN HEALTHCARE
Table 1-1 Applications of Virtual Reality and Augmented Reality in Healthcare
VR/AR in Surgery
VR/AR in Pain Management, Rehabilitation and Therapy
VR/AR in Medical Education and Healthcare Training
THE MARKET FOR VIRTUAL REALITY AND AUGMENTED REALITY IN U.S. HEALTHCARE
Figure 1-1 Total U.S. Market for Virtual Reality and Augmented Reality in Healthcare (2012/2017/2022) ($ millions)
Figure 1-2 Total U.S. Market for Virtual Reality and Augmented Reality in Healthcare (2017) (%/$ millions) - Surgery, Education and Training, Pain Management, Rehabilitation and Therapy
Table 1-2 Total U.S. Market for Virtual Reality and Augmented Reality in Healthcare (2012/2017/2022) ($ millions) - Surgery, Education and Training, Pain Management, Rehabilitation and Therapy
MAJOR CONCLUSIONS
2: VIRTUAL REALITY AND AUGMENTED REALITY DEFINED
3: OPPORTUNITIES FOR VIRTUAL REALITY AND AUGMENTED REALITY IN HEALTHCARE
OVERVIEW
Table 3-1 Applications of Virtual Reality and Augmented Reality in Healthcare
VR/AR IN SURGERY
Image-Guided Surgery/Surgical Navigation
Table 3-2 Surgical Navigation / Image-Guided Surgery Platforms (Vendor, System, Platform Details, VR/AR Applications and Case Studies)
Table 3-3 Examples of Augmented Reality in Image-Guided Surgery and Surgical Navigation Systems
Robot-Assisted Surgery
Table 3-4 Robot-Assisted Surgery Platforms (Vendor, System, Platform Details and VR/AR Features)
Radiotherapy
Table 3-5 Selected Radiotherapy Platforms (Vendor, Platform, System Details and VR/AR Features)
VR/AR IN PAIN MANAGEMENT, REHABILITATION AND THERAPY
Post-Traumatic Stress Disorder
Other Behavioral or Psychological Disorders
Table 3-6 Selected Virtual Reality Platforms for Behavioral Therapy (Vendor, Product, Details)
Pain Management
Table 3-7 Selected Virtual Reality Platforms for Pain Management (Vendor, Product, Details)
Physical Rehabilitation
Table 3-8 Selected Virtual Reality Platforms for Physical Rehabilitation (Vendor, Product, Details)
EDUCATION AND TRAINING
Pre-Operative Planning and Rehearsal
Surgical and Diagnostic Exam Simulators
Table 3-9 Selected Virtual Surgical Simulators (Vendor, Product, Details)
Surgical Platform Training
Table 3-10 Selected Training Simulators for Surgical Platforms (Vendor, Product, Details)
Other Educational Tools
Table 3-11 Selected Virtual and Augmented Reality Anatomy Products (Vendor, Product, Details)
Table 3-12 Selected Healthcare Simulation Products (Vendor, Product, Details)
CONCLUSIONS
4: OVERALL MARKET
TOTAL U.S. MARKET FOR VIRTUAL REALITY AND AUGMENTED REALITY IN HEALTHCARE
Figure 4-1 Total U.S. Market for Virtual Reality and Augmented Reality in Healthcare (2012/2017/2022) ($ millions)
Table 4-1 Total U.S. Market for Virtual Reality and Augmented Reality in Healthcare (2012/2017/2022) ($ millions) - Surgery, Education and Training, Pain Management, Rehabilitation and Therapy
TOTAL U.S. MARKET FOR VIRTUAL REALITY AND AUGMENTED REALITY IN HEALTHCARE, 2017 - SURGERY, EDUCATION AND TRAINING, PAIN MANAGEMENT, REHABILITATION AND THERAPY
Figure 4-2 Total U.S. Market for Virtual Reality and Augmented Reality in Healthcare (2017) (%/$ millions) - Surgery, Education and Training, Pain Management, Rehabilitation and Therapy
5: MARKET FOR VIRTUAL AND AUGMENTED REALITY IN SURGERY - NAVIGATION, ROBOT-ASSISTED SURGERY, RADIOTHERAPY
INTRODUCTION
MARKET SIZE AND PROJECTION
Figure 5-1 U.S. Market for VR/AR in Surgery (2012/2017/2022) ($ millions)
Table 5-1 U.S. Market for VR/AR in Surgery (2012/2017/2022) ($ millions)
Figure 5-2 U.S. Market for VR/AR in Surgery (2017) (%/$ millions) – Surgical Navigation, Robot-Assisted Surgery, Radiation Therapy
VR/AR Market in Surgical Navigation
VR/AR Market in Robot-Assisted Surgery
VR/AR Market in Radiotherapy
MARKET DRIVERS AND INHIBITORS FOR VR/AR IN SURGICAL NAVIGATION / IMAGE-GUIDED SURGERY
MARKET DRIVERS AND INHIBITORS FOR VR/AR IN ROBOT-ASSISTED SURGERY
MARKET DRIVERS AND INHIBITORS FOR VR/AR IN RADIOTHERAPY
CONCLUSIONS
Virtual Reality in US Healthcare
May 2017 © Kalorama Information iii
6: MARKET FOR VIRTUAL AND AUGMENTED REALITY IN MEDICAL EDUCATION AND TRAINING
INTRODUCTION
MARKET SIZE AND PROJECTION
Figure 6-1 U.S. Market for VR/AR in Medical Education and Healthcare Training (2012/2017/2022) ($ millions)
Table 6-1 U.S. Market for VR/AR in Medical Education and Healthcare Training (2012/2017/2022) ($ millions)
Figure 6-2 U.S. Market for VR/AR in Medical Education and Healthcare Training (2017) (%/$ millions) - Surgical Simulators and Other VR/AR
MARKET DRIVERS AND INHIBITORS FOR SURGICAL SIMULATORS
MARKET DRIVERS AND INHIBITORS FOR OTHER VR/AR MEDICAL EDUCATIONAL TOOLS
CONCLUSIONS
7: MARKET FOR VIRTUAL AND AUGMENTED REALITY IN PAIN MANAGEMENT, REHABILITATION AND THERAPY
INTRODUCTION
MARKET SIZE AND PROJECTION
Figure 7-1 U.S. Market for VR/AR in Pain Management, Rehabilitation and Therapy (2012/2017/2022) ($ millions)
Table 7-1 U.S. Market for VR/AR in Pain Management, Rehabilitation and Therapy (2012/2017/2022) ($ millions)
Figure 7-2 U.S. Market for VR/AR in Pain Management, Rehabilitation and Therapy (2017) (%/$ millions) – Rehabilitation and Pain Management/Behavioral Therapy
MARKET DRIVERS AND INHIBITORS FOR VR/AR REHABILITATION SYSTEMS
MARKET DRIVERS AND INHIBITORS FOR VR/AR PAIN MANAGEMENT AND BEHAVIORAL THERAPY SYSTEMS
CONCLUSIONS
8: COMPANY PROFILES - SURGERY
ACCURAY
Table 8-1 Accuray Revenue (2013-2016) ($ millions)
Radiotherapy
BRAINLAB
Surgical Navigation
Radiotherapy
C-RAD
Table 8-2 C-RAD Revenue (2013-2016) ($ millions)
Radiotherapy
ELEKTA
Table 8-3 Elekta Revenue (2013-2016) ($ millions)
Radiotherapy
HANSEN MEDICAL
Robot-Assisted Surgery
HUMEDIQ
Radiotherapy
INTUITIVE SURGICAL
Table 8-4 Intuitive Surgical Revenue (2013-2016) ($ millions)
Robot-Assisted Surgery
VR Simulators
LEICA MICROSYSTEMS
Surgical Navigation
MAZOR ROBOTICS
Table 8-5 Mazor Robotics Revenue (2013-2016) ($ millions)
Robot-Assisted Surgery
MEDTECH
Robot-Assisted Surgery
MEDTRONIC
Table 8-6 Medtronic Revenue (FY 2014-FY 2017) ($ millions)
Surgical Navigation
Robot-Assisted Surgery
PHILIPS HEALTHCARE
Table 8-7 Philips Revenue (2013-2016) ($ millions)
Radiotherapy
Surgical Navigation
SCOPIS
Surgical Navigation
SMITH & NEPHEW
Table 8-8 Smith & Nephew Revenue (2013-2016) ($ millions)
Robot-Assisted Surgery
STRYKER
Table 8-9 Stryker Revenue (2013-2016) ($ millions)
Robot-Assisted Surgery
Surgical Navigation
TRANSENTERIX
Table 8-10 TransEnterix Revenue (2013-2016) ($ millions)
VARIAN MEDICAL SYSTEMS
Table 8-11 Varian Medical Systems Revenue (2013-2016) ($ millions)
Radiotherapy
VISION RT
Radiotherapy
XION
Surgical Navigation
9: COMPANY PROFILES - EDUCATION AND TRAINING
3D SYSTEMS (SIMBIONIX)
Table 9-1 3D Systems Revenue (2013-2016) ($ millions)
VR Simulators
CAE
Table 9-2 CAE Healthcare Revenue (FY 2014-FY 2017) ($ millions)
VR Simulators
IMMERSIVETOUCH
VR Simulators
MENTICE
VR Simulators
MIMIC TECHNOLOGIES
VR Simulators
OSSIMTECH
VR Simulators
SURGICAL THEATER
VR Education and Training
Surgical Navigation
VIRTAMED
VR Simulators
ZSPACE
VR/AR Education
10: COMPANY PROFILES - PAIN MANAGEMENT, REHABILITATION AND THERAPY
APPLIEDVR
VR Therapy
COGNIFISENSE
VR Therapy
FIRSTHAND TECHNOLOGY (DEEPSTREAM VR)
VR Therapy
HOCOMA
VR Rehabilitation
MINDMAZE
VR Rehabilitation
MOTEKFORCE LINK
VR Rehabilitation
VIRTUALLY BETTER
VR Therapy

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