Virtual Reality and Augmented Reality Market in Healthcare (U.S. Markets for Surgical VR; Medical Education and Training Applications for VR and AR; Pain Management, Rehabilitation)

 
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Published May 11, 2017 | 172 Pages | Pub ID: KLI15344215

Virtual Reality and Augmented Reality (VR/AR) Market in Healthcare (U.S. Markets for Surgery; Medical Education and Training; Pain Management, Rehabilitation and Therapy)

Through virtual reality (VR), a real-world entity or environment is represented as the virtual environment (VE). Augmented reality (AR), "mixed reality," integrates, injects or superimposes virtual elements and visualizations over the real world. Via virtual reality in healthcare applications, VR technology is able to produce VEs such as an operating room, surgical site, patient anatomy, or therapeutic simulation. Virtual Reality and Augmented Reality (VR/AR) Market in Healthcare examines opportunities and applications for virtual reality and augmented reality in healthcare, including the total US virtual reality market /augmented reality (VR/AR) market in the following segments:
  • Virtual Reality in Surgery (2012/2017/2022)
  • Medical Education and Healthcare Training (2012/2017/2022)
  • Pain Management, Rehabilitation and Therapy (2012/2017/2022)
  • Surgical Navigation, Robot-Assisted Surgery, Radiation Therapy (2017)
  • Medical Education and Healthcare Training - Surgical Simulators and Other VR/AR (2017)
  • Pain Management, Rehabilitation and Therapy – Rehabilitation and Pain Management/Behavioral Therapy (2017)
Applications of Virtual Reality and Augmented Reality in Healthcare Fully immersive VR technologies have been developed by specialty companies that provide capabilities well beyond the requirements of practical applications in client industries. Most technologies considered in this report qualify as VR or AR technologies due to their ability to manipulate medical imaging data or other inputs to generate VEs or inject virtual elements, overlays and other visualized information over the user's sight. Partial visual immersion, image injection and navigation represent qualities of the most commonly deployed VR and AR products in surgery, medical education, healthcare training, therapy, and rehabilitation.

This report outlines appropriate VR and AR principles in these different healthcare applications; identifies related technological platforms and leading vendors; and reviews product developments relevant to healthcare implementation of VR and AR. The survey includes the following:
  • Surgical Navigation / Image-Guided Surgery Platforms (Vendor, System, Platform Details, VR/AR Applications and Case Studies)
  • Robot-Assisted Surgery Platforms (Vendor, System, Platform Details and VR/AR Features)
  • Selected Radiotherapy Platforms (Vendor, Platform, System Details and VR/AR Features)
  • Selected Virtual Reality Platforms for Behavioral Therapy (Vendor, Product, Details)
  • Selected Virtual Reality Platforms for Pain Management (Vendor, Product, Details)
  • Selected Virtual Reality Platforms for Physical Rehabilitation (Vendor, Product, Details)
  • Selected Virtual Surgical Simulators (Vendor, Product, Details)
  • Selected Training Simulators for Surgical Platforms (Vendor, Product, Details)
  • Selected Virtual and Augmented Reality Anatomy Products (Vendor, Product, Details)
  • Selected Healthcare Simulation Products (Vendor, Product, Details)
The Market for Virtual and Augmented Reality in Surgery - Navigation, Robot-Assisted Surgery, Radiotherapy

The market scope for VR and AR in surgery inevitably captures related technologies such as surgical navigation, robot-assisted surgery (RAS), and treatment planning and patient alignment in radiotherapy. The methodology of this report presents the most cohesive US market opportunity for VR and AR as it relates to existing surgical technologies and platforms with similar capabilities. The market defined is selective of surgical navigation, RAS and radiotherapy system products with indispensible VR or AR capabilities. Examples of included products and capabilities are provided and are additionally referenced in the market discussion.

The Market for Virtual and Augmented Reality in Medical Education and Training

The report discusses market drivers and inhibitors for surgical simulators and other VR/AR medical educational tools. The market for virtual reality simulations in healthcare education and training has steadily developed over the past five years with demand for virtual reality surgery simulators. The introduction of non-simulator products for anatomical visualization in medical education, surgical resident training and case review is expected to contribute additional market growth.

The Market for Virtual and Augmented Reality in Pain Management, Rehabilitation and Therapy

Virtual reality is heavily represented in the pain management, rehabilitation and therapy market segment due to its benefits in neuroplasticity (recovery or rebuilding of neural connections) and distraction from other stimuli such as pain. Vendors have migrated applications to current-generation VR platforms such as smartphones or more compact, lighter headsets that make VR easier to implement in clinical settings.

Company Profiles

The report contains profiles of companies in the market, by segment. Major players in the surgery segment for virtual reality and augmented reality in healthcare market include:
  • Accuray
  • Brainlab
  • C-RAD
  • Elekta
  • Hansen Medical
  • humediQ
  • Intuitive Surgical
  • Leica Microsystems
  • Mazor Robotics
  • Medtech
  • Medtronic
  • Philips Healthcare
  • Scopis
  • Smith & Nephew
  • Stryker
  • TransEnterix
  • Varian Medical Systems
  • Vision RT
  • XION
Featured companies in the market for virtual and augmented reality in medical education and training include:
  • 3D Systems (Simbionix)
  • CAE
  • ImmersiveTouch
  • Mentice
  • Mimic Technologies
  • OSSimTech
  • Surgical Theater
  • VirtaMed
  • zSpace
Significant players in US VR/AR pain management, rehabilitation and therapy include:
  • AppliedVR
  • CognifiSense
  • Firsthand Technology (Deepstream VR)
  • Hocoma
  • MindMaze
  • Motekforce Link
  • Virtually Better
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