The Worldwide Market for Mobile Medical Apps

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Published Dec 1, 2010 | 60 Pages | Pub ID: KLI2831262

Smartphone and other mobile applications or “apps” are being utilized in many areas of healthcare: education, health management, data management, health information, and other workflow processes. This Kalorama Information report The Worldwide Market for Mobile Medical Apps details these products and presents a picture of the market today and what it may look like over the next five years. Some popular apps included in this report include.
  • Epocrates
  • Medscape Mobile
  • iRadiology
  • Nursing Central
  • Care360 Mobile
  • Netter’s Atlas of Human Anatomy
  • EMR apps
Healthcare has exhibited a particular need for these technologies. Not only is the medical community using smartphones and their applications for basic work at a higher rate than the general population, but they are reporting using smartphones in replacement for some of the work that would have previously been done on a desktop or laptop computer.

Included in this report are the following

  • Model Apps on the Market
  • Successful Business Models
  • Estimate for Current Mobile Medical App Market Size
  • App Market by Type (Medical Reference, Study Aids, Drug Reference, Nursing Tools, others)
  • Forecast of Revenues by Platform (Apple, Android, Blackberry)
  • Regional Distribution of App Sales (United States Japan, Germany, France, United Kingdom, Italy, Canada, Rest of World)
  • Healthcare and Population Statistics
  • Market Drivers
  • Physician Demographics and Smartphone Usage Stats

The information for this report was gathered using both primary and secondary research including comprehensive research of secondary sources such as company literature, databases, investment reports, and medical, information technology and business journals. Telephone interviews and email correspondence were the primary method of gathering primary information. Primary sources were the basis in gathering information specifically relating to revenue and market share data presented in this report. Specific interviews with IT company representatives included marketing directors, division managers, and product representatives.

The report covers issues and trends that will impact the medical app market in the future, including:

  • Pricing
  • Threat to Security
  • Non-availability of Suitable Handheld Devices
  • Implementation Failures
  • Resistance to Change
  • Lack of IT Resource in Provider Settings
  • Electromagnetic Interference
  • High infrastructure Cost
  • Growing Healthcare Cost
  • Aging Society
  • Reduction of Medical Errors
  • Telemedicine Benefits
  • Federal Initiatives
All market data pertains to the world market at the manufacturers’ level. The base year for data was 2010. Historical data was provided for 2009 with forecast data provided for 2015. The forecasted market analysis for 2010-2015 was highly influenced by the uptake of new technologies in the health industry, government incentives and requirements, product marketing, availability and demographic trends.

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For Kalorama's take on the healthcare news of the week, based on our analysis of healthcare markets, follow Kalorama Information's Key Point Blog at

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