Kalorama Information was featured in a recent story in Fast Company Magazine
on the CVS-Aetna merger and retail clinics. Publisher Bruce Carlson emphasized that retail clinics are designed to boost stores with indirect purchases from clinic customers. The two venues work together, retail and clinic.
The news of CVS's purchase of Aetna has made news for its potential influence on employee healthcare insurance and pharmacy benefit industries, but Kalorama Information says that’s only one possible effect of the significant deal announced this week. CVS’s Aetna could also could increase utilization of retail clinics, the healthcare market researcher said. Retail Clinics are in-store healthcare locations which offer basic services at convenient times, usually staffed by a nurse practitioner. CVS is the largest retail clinic provider, according to the firm's report, Retail Clinics: The Game-Changer in Healthcare.
In 2016, total U.S. retail clinic sales are estimated at more than $1.4 billion, an increase of 20.3% per year from $518 million in 2010. Strong historic growth has been driven by aggressive expansion, particularly by MinuteClinic, which is now owned by CVS.
"Now these retail clinics in effect become in-house healthcare providers for Aetna" Carlson said in a press release. "We can speculate that they'd look to encourage members to use them, and that will drive retail clinic business, indirect sales to stores from clinic visitors."
There are 2,225 retail clinics in the U.S., according to Kalorama. And the clinics are popular - (93% report satisfaction with their visit, according to a 2017 Kalorama survey).